Successful staging is using a Professional Home Stager who is experienced at marketing and decorating techniques to create an environment that buyers want.  When you put your house on the market, it becomes a commodity or product.  For a product to sell, it has to be successfully marketed and packaged.  The “packaging” element is where Dressed To Sell  comes in.  We want to create emotional connection points throughout the house so that buyers feel at home.  We want them to think, “This is it. This is the one.”  So, what does feeling at home look like?   It’s a combination of many things we are specially trained at incorporating in your home…

1.   First Impressions – Room by room we will walk through and take note of our first impressions.  What grabs us, what glares at us, and what gives to us a feeling of home?

2.   Eliminating Clutter – We will start packing things away in order to create a more open and spacious feel.  People buy square footage.

3.   Emphasizing the Positives and Downplaying the Negatives – Finding the natural focal points, we will emphasize what we love about the room and hide or detract from the negative aspects.

4.   Lighten Up – Focusing on lighting and color, we make each room into a bright, warm, and inviting space that buyers can respond to.

5.   Home Buyers Appeal – In order for a buyer to feel at home, they need not be reminded of this being someone else’s home.  We’ll therefore “de-personalize” the space while retaining its warmth.

6.   Odors/Cleaning/Repairs – The “dirty work” is sometimes overlooked because you’ve lived here for so long.  Let’s get rid of the buyers’ mental “repair list” by doing it ourselves.

7.   Modernizing – We will update the style so the buyers feel they are getting the latest and greatest.

8.   Emotional Connection Points – We want to create the “WOW” factor.  This is a huge focus for our strategy.  We build these connection points so the buyers subconsciously desire this house.

Notice – The term “Staging” is NOT a federally registered trademark and is commonly used in the industry to describe the practice of preparing homes for sale.